About
About Nichesoft
Nichesoft, LLC is an independently owned software company in Texas. We've built point-of-sale and management software for tanning salons, beauty salons and spas since 1996.
How we got here
Nichesoft was founded in 1996 by a Dallas software developer with a specific frustration: business software of the era was powerful and nearly unusable. The goal was software a new employee could learn in an afternoon.
In 1999 we released TanTrack, built for tanning salons. It caught on for exactly the reason we'd hoped — owners kept saying some version of "that's all you have to do?" In 2021 TanTrack Kiosk brought unattended check-in to 24-hour salons, and in 2024 SalonDesk moved the platform to the browser.
The bamboo
The leaf in our logo is bamboo. It bends without breaking and grows steadily for decades, which is roughly the plan. Nearly thirty years in, we're still independent, still in Texas, and still writing the software ourselves.
What we believe
Easy to use is a feature, not a finish. A salon hires part-time staff and trains them fast. If the software needs a manual, the software failed.
Support is part of the product. Software that's down at 4pm on a Saturday isn't software, it's a problem. We answer the phone.
Independence is worth something. We haven't been acquired, rolled up or repositioned. The roadmap answers to our customers.
The company
| Legal name | Nichesoft, LLC |
| Founded | 1996 |
| Based in | Texas, USA |
| Products | TanTrack, SalonDesk |
| Industries served | Tanning salons, beauty salons, nail salons, day spas |
| Phone | 972-818-4900 |
The people
Who you’ll actually talk to
Six customer-facing people. Everyone else — developers, admin — is behind them.
First names only, on purpose. The Help Center reaches whoever’s on shift, which is faster than tracking down a specific one of us — and it means nothing gets lost because the person you found was on holiday.
Jeff Oakes
Owner
Started in the tanning industry in 1992 and founded Nichesoft in 1996, having decided the software of the day was powerful and nearly unusable. Wrote the first version of TanTrack himself and still reads the commit log, which the developers describe as “fine, actually.”
Elizabeth
Sales Manager
[Need a surname decision, plus two or three facts — when she joined, what she did before, and one thing she’d be happy to be teased about. I’m not inventing a bio for a real person.]
Brian
Customer Success Manager
With us since 2013. Fond of renaissance fairs and has, we understand, given some thought to overthrowing the current king. Spare time is spent dressed as Robin Hood and making his own liquor. The concoctions are not to be messed with.
Bradley
Support Associate
Picked up the products faster than anyone expected and has been steady on the phones ever since. In his spare time he enjoys stuffing and mounting reptiles on his walls. Usually before they’ve expired.
Luke
Support Associate
[Need two or three facts for Luke — when he joined, what he did before, and one thing he’d be happy to be teased about.]
Remi
Support Associate
Joined in late 2021. An Army veteran who arrived with the Jason Statham accent, hairdo and five-o’clock shadow more or less intact. Hobbies include working out and Gordon Ramsay tutorials. Hopes to open a café back in the UK — staple dish, full English.
Behind these six: in-house developers who build TanTrack and SalonDesk, and the administrative team who handle everything that keeps a thirty-year-old company running. You won’t usually speak to them. Your software works because they turn up.
Talk to us
You'll reach the people who wrote it.
Sales and general enquiries: 972-818-4900 — weekdays, Central time.